Announced on its Instagram today, Rocky Mountain Bikes has been sold to Canadian entrepreneur group Chaos Sports Inc. Three of the four members of Chaos Sports Inc. are behind Maui Bikes, a Quebec-based electric bike company. The full roster of ownership includes Patrick St-Denis, Jonathan Bourgeois , Christian Thibert, and Jean-François Grenache.
New Owners
- Jonathan Bourgeois, co-founder of Raccoon Skis and partner at Maui Bikes
- Christian Thibert, President of Thibert Inc. – a North American leader in distribution
- Patrick St-Denis, with a background at Oakley and The North Face
- Jean-François Grenache, a marketing and business development specialist
The new owners released a statement: “Rocky Mountain is more than just a name—it’s a mindset, a culture, a way of experiencing the ride. We’re stepping in with humility, energy, and determination. Our goal is clear: to honour what has made Rocky strong for over 40 years and to open a new chapter of growth,” says Patrick St-Denis, spokesperson for the group.
Rocky Mountain notes that the brand is deeply rooted in the North Shore and its R&D division will be located in North Vancouver.
Service Continuity and Warranty Support
The 2025–2026 period will mark a strategic relaunch, with the ambition of establishing Rocky Mountain as a global leader in mountain biking. The new owners are committed to upholding the highest standards of quality, service, and support. In the short term, business operations, customer service, after-sales support, and partner commitments will continue as usual. All warranties offered by Rocky Mountain in recent years will be fully honoured. Bike parts and components will remain available.
Read more at Rocky Mountain.
